“Talent can’t be taught.
It can be empowered.”

And that is what CITALENT does. We see talent. And empower creative entrepreneurs to use their gift in the right way. To reach, inspire and activate inner flames.

More and more creators are professionalizing their business and create a loyal community, in which they can use an extra hand to share their talent with the world. That’s where CITALENT jumps in. Our team of experts stand next to them and together we build a sustainable strategy, so talents can fully focus on what they do best: creating.

How we do this?

We keep it real

Personal branding and gatekeeping

We connect the dots

Planning & strategy

We are a support team

Project- & community management

We create trends

Creative concepting

We build relationships

Network, PR & marketing

We organize

Email- & calendar management

We see and create opportunities to strengthen the connection with the (online) audience, but on the other hand we are also a ‘gatekeeper’ for talents. That also often means letting go of something or saying ‘no’ in order to guard authenticity and credibility. We actually prefer to call ourselves ‘faithkeeper’. While we think along and help build a stage and audience for the talents we represent, authenticity comes first.

CITALENT supports…

Creators willing to professionalize and build a sustainable business out of their passion or entrepreneurs and organizations that want to create mutual impact. CITALENT not only looks at creative and strategic possibilities, but is guided by the strength and passion of the talent. That way, we work towards common goals. In a small team that is directly connected to the talent. We work intensively together. Directly, openly and with respect for each other and each other’s wishes. We love to work with:

Creatives who have built an engaged online audience through sharing their passion online, and who want to create suitable income models and a sustainable, successful business whilst maintaining space for creativity and connection with their authentic selves.
Established content creators in need of a strategic sparringpartner and support in the back-end of their business.
Entrepreneurs or organisations seeking advice on working with content creators in an impactful way.

TALENTS we manage

We are very happy to work with content creators and creative entrepreneurs with loyal audiences. They all have their own, unique way of sharing what moves and inspires them. In open and honest ways, they maintain a strong connection with their communities. Overarching themes are: personal development, mindset, sustainability and entrepreneurship.

Click on the photo to find out more about these talented ladies!

proud partners

CONSULTANCY and projects

Besides managing talents on a permanent basis, we have the pleasure to support creators and entrepreneurs temporary through consultancy and project management. Some cases:

Mitchel Viljeer

Rotterdamse Glimlach

  • Social media support
  • Strategy consultancy
  • Booking & email management

TV-series Mitchel aan de Maas

caroline glasbergen

New Female Leaders

  • Social media management
  • Strategy consultancy
  • Sponsorships book launch

Book New Female Leader

pauline & Annika weuring

Uit Pauline’s Keuken

  • Social media management
  • Campaign management
  • Marketing support

Book Lekker Makkelijk

agency young perfect

Foodplatform Eatertainment

  • Creative collabs
  • Concultancy
  • Masterclass creatormarketing

Sharing platter by @fitmetlotte_


CITALENT offers multiple services: ongoing support on a daily basis, project management, strategic sessions, and consultancy. Whether it is creating an meaningful partnership, thinking along for an impactful launch, securing your fee for a booking, or simply checking a social post. Our team of experts monitors all fronts and keeps the interests of the talent (and/or possible partner) in focus, based on a strategic roadmap. Hereby, we guide and represent our talents as authentic as possible.

Wondering if we can lift your talent or organisation?

Feel free to contact us!

Besides managing and supporting talents, we also like to connect and empower them by organising (online and offline) events. As a creator, you have a unique business and your very own sound, which quickly puts you in your own ‘creative bubble’. We know from experience that creators can learn so much from each other and grow enormously by joining forces. We therefore like to create a safe space to learn from and with eachother and create transparency within this business. Think retreats, networking events, masterminds and workshops.

Would you like to be informed about upcoming events?

Then leave your email address here!


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Celeste Izelaar

From a young age, Celeste was fascinated by the pioneers in the world of blogging and Youtube. After her BA and MA degree in Media & Culture and work experience in brand consultancy, she saw the many opportunities and (unexploited) talent in the rapidly growing number of content creators and founded her own boutique management. With great passion, she helps build the success of ‘personal brands’ that she believes deserve the biggest possible (online) stage. She also has a great love for traveling, dancing and runs the company mainly from sunny Alicante.

Tessa Willemsen

In 2020, Tessa joined CITALENT out of intrinsic motivation to learn all she could about managing content creators after her previous experience editing Tina magazine and (influencer)marketing at We Are Era. While studying arts & cultural studies, Tessa researched exclusive platforms and parasocial relationships that content creators use to ensure their relationship with followers. In addition to her contribution in the online world, Tessa also writes her own music and performs as Tessa June. Via Instagram and TikTok, these adventures can be followed at @tessajuneofficial.

Team of freelancers

CITALENT is here to support and help you in your overall strategy. And where your dreams may be limitless, of course our expertise is not. We can think with you and take a lot out of your hands, but sometimes we need additional expertise. Think of designers, lawyers, photographers and videographers, but also experts in several media types, advertising and SEO. We are constantly expanding our network of specialists in all kinds of fields. If we need experts, we arrange them for you.

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